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Sunday, June 16, 2013

Is Bringing Your Bike in for Repair Similar to Taking Your Pet to the Vet?

This article by Kasia Cieplak-Mayr von Baldegg of theatlantic.com focuses on the work of Cinema Mercantile, a small group of filmmakers whose mission is to document the work of people who make things. One of their first projects was the Spare Parts Company in Philadelphia, a small motorcycle repair shop. Here's an excerpt from the article:
"In business since the 1970s, the Spare Parts Company in Philadelphia is a destination for owners of vintage bikes. The spot caught the eye of Cinema Mercantile, a crew of filmmakers who crafted this short portrait of the shop and its owner, Roland Sotello. 'When customers bring their bikes in,' Sotello explains, 'it's almost like dealing with a pet. A lot of people don't realize what's wrong with their bikes, so if you really give them a good assessment they sort of feel more comfortable that you ... care what's going on.'" -- Kasia Cieplak-Mayr von Baldegg, theatlantic.com
Be sure to read the complete article and especially view the 4-minute video at the beginning.

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