"In business since the 1970s, the Spare Parts Company in Philadelphia is a destination for owners of vintage bikes. The spot caught the eye of Cinema Mercantile, a crew of filmmakers who crafted this short portrait of the shop and its owner, Roland Sotello. 'When customers bring their bikes in,' Sotello explains, 'it's almost like dealing with a pet. A lot of people don't realize what's wrong with their bikes, so if you really give them a good assessment they sort of feel more comfortable that you ... care what's going on.'" -- Kasia Cieplak-Mayr von Baldegg, theatlantic.comBe sure to read the complete article and especially view the 4-minute video at the beginning.
I rode for 10 years and then became the Motorcycles Guide at About.com for seven and one-half years. Now I'm on my own still writing articles and features about motorcycles. This blog presents my views on motorcycles.
Sunday, June 16, 2013
Is Bringing Your Bike in for Repair Similar to Taking Your Pet to the Vet?
This article by Kasia Cieplak-Mayr von Baldegg of theatlantic.com focuses on the work of Cinema Mercantile, a small group of filmmakers whose mission is to document the work of people who make things. One of their first projects was the Spare Parts Company in Philadelphia, a small motorcycle repair shop. Here's an excerpt from the article:
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